Advertising

Advertising products to teens

2011-03-09T13:45:00.000-08:00

The teenage marketplace is challenging and remarkably cost-effective. Their ever-changing passions and likes make it tough to get them as a market. Many people have spent years studying their actions and choices regarding items purchased and advertising. Studies have concluded teenagers accept gear in their daily lives if their friends are willing to do the same. Men and women must be a targeted in order to be successful in the entire sector.

Teenagers live for "freebee's" whether it is a baseball cap or a bouncy ball they will take it and use it for a differing length of time. The time used does not matter because they are unlikely to throw it away after use for that reason the promotional product will be kept within sight until the next spring cleaning. As that the campaign has been productive, not only have the teenagers seen the product or service they have taken it home to their parents for viewing.

Another idea is give them an everyday solution in a bright color. Neon colors attract the eye the teenager to the product. They will hold onto the product because the neon colors will attract others to them. After seeing, talking, or handing the piece to only one teenager, at least five of his or her friends have seen the businessname and/product. Changing the color of an product is the easiest way to insure the pre-adult economy holds onto the promotional and wears or uses before forgetting about it.

The location of the promotion should have music which appeals to the demographic. If they hear a song they like they are going to remember the promotion when ever they hear the song repeated. Place a few energetic,outgoing people who are similar in age in and around the location to hype up the promotion and teenagers will flock to the advertising event or product.

Finally sector the event or good in familiar locations. Advertise or post on gaming, search engine, and clothing websites. Have the event in a place where teenagers normally see there friends, go shopping, or spend there time. Market in the same locations using other teenagers. Have individuals at these locations handing fliers or other promotional items out.

Offering a advertising event to teenagers is difficult but adapting to their fast paced lifestyle and capitalizing on their attraction to conversation, color, and free goods are the best and most effective ways to capture the elusive market.

About the Author

There are plenty different types of printed mug that make wonderful event giveaways. Pretty printed mugs are so handy that everyone loves them.

How I Earned $1 Daily from a PTC Site Even without a Referral

2010-12-26T00:29:00.000-08:00

Admittedly, it's hard to earn more than a few cents from a PTC site if you don't have any referrals. The best that you can get in a day would be 4 cents!

That's laughable, isn't it? Not even worth a few minutes of your time.

But, what if I tell you that just recently I am able to cash out $5 by clicking 25 ads a day which enabled me to get $1 a day? I'm not kidding!

There's a new site called Klickbuck which allows you to earn $1 daily. This site is owned by the same company that owns Schnaap (a 2X1 matrix plus advertising program), Schnaapnet (a social networking site) and Schnaapklicks (a PTC bux site).

With Klickbuck, there's what you call as a Klickboard which will consist of 25 ads each earning you 4 cents. Now, the ads won't appear all at the same time but instead will be shown within the 24hr period. Once you complete your board, you can't view anymore websites and have to wait for the next day. By completing the board, you earn $1.

The minimum to cashout is $5. That means you can get your earnings in your Alertpay account in just 5 days.

And did I mention that you don't need to upgrade to all that? There's an option for you to upgrade but to earn that $1 it's not required. The option for upgrade is to boost your earnings through the referral program plus credits for advertising.

So why not try Klickbuck and earn that easiest dollar you could get.

Check here for my proof of payment.

Now, if you want to earn more from Klickbuck you will need to refer other people to join. At least this time it's a lot easier to convince other people to join a program that will earn them a $1 without having to refer themselves. Another option that you can take would be to use that earnings and invest it to a trusted Bux site like Neobux. Use your earnings to rent referrals at Neobux which will allow you to double or even triple that investment. This is what I call as the Power of 2 in my blogsite. Combining the easy dollar from Klickbuck with the powerful business portfolio of Neobux.

About the Author

Just talking out loud...
http://www.yallit.blogspot.com

Product brand strategy without clarity on the corporate brand strategy…what AG Lafley & Unilever don’t teach us

2009-07-07T16:18:00.000-07:00

On June 10, P&G’s iconic Chairman, AG Lafley, retired from the company. He had completed a successful transformation of the giant corporation after he took over in 2000 as CEO. In his various speeches, Mr Lafley has outlined an insider’s perspective on how he achieved what he did.

I wish to offer an outsider’s, a brand analyst’s, perspective on the reason for P&G’s success: one that emerges in the context of the competitor that it has always been benchmarked against, Unilever, I believe the comparison throws light on the relationship between product brands and corporate brands.

My hypothesis is that P&G the corporate brand is clear, Unilever the corporate brand is confused.

For as long as we remember, P&G has stood for product innovation, Unilever…for what?

“I want my company to be brand-obsessed - from the board to the factory floor,” said Niall Fitzgerald, Chairman of Unilever, in November 2003.
So far so good. Brand obsession driven by what? Brand communication of course.

“We are in the branded content business.” he continued.

Brand communication? If the communication is good, the immediate corollary is it should drive the top-line, right?

In 1996, Unilever was £33.6bn, in 2006: £27bn. P&G, in the same period, doubled sales to £34.5bn.

And just how does the corporate brand Procter & Gamble live up to its single-pointed agenda of innovation? P&G spends almost twice as much on R&D ($2.2 billion in 2008) as Unilever ($1.3 billion).

Secondly, something else interrupted the Unilever differentiator of branded communication: the rise of the Internet. The first medium in the history of mankind to have the unique attribute of being simultaneously mass and individualised.

Advertising itself had become less effective.

And who caught on to this phenomenon first? “We must accept the fact that there is no ‘mass’ in ‘mass media’ anymore… or “Those who stay loyal to the past model will be left behind.” Said who? Jim Stengel of P&G (2004).

Third, taken to its extreme, ‘branded content’ of one brand starts militating against ‘branded content’ of another…in the case of Unilever, Dove’s stance against the manufactured beauty of TV commercials makes a mockery of Axe’s exaggerated claims of smell seduction…consumers of both Dove and Axe are equally confused. What exactly is the stance of the corporate brand Unilever that owns both these brands?
As one teases aside the words and the beliefs they represent, we return to the same theme: as a corporate brand, P&G is clear how it will become ‘part of the consumer’s day-to-day life’: through product innovation.

As a corporate brand, Unilever is unclear how it will achieve the same goal.

Creating brands through product innovation (P&G) sounds like a clear corporate objective; creating brands through ‘branded content’ (Unilever) sounds like taking a chance.

Analysis: To us brand analysts this is a case of an ill-defined corporate brand leading to poor top-line.

There are several instances where an ill-defined corporate brand will also have an impact on the bottom-line…but all of that must become the topic of another post.

Insight: The fundamental insight we share here is that product brands are today increasingly relying on the corporate brand that owns them (remember the consumer anyway shares the psychological ownership!)…and unless the latter defines itself, and then walks the talk, product brands will create less value than CEOs imagine. Good brand strategy always respects this basic tenet.

Is this too simplistic? I don’t think so. It’s simple, yes, but not simplistic…and that’s what great brands are all about.

Article Source: http://www.articlesbase.com/branding-articles/product-brand-strategy-without-clarity-on-the-corporate-brand-strategywhat-ag-lafley-unilever-dont-teach-us-1017863.html